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Beverage Alcohol Case Study

Vistaar provides the only Price and Promotional Solution designed to specifically manage pricing decisions across the beverage alcohol value chain, to leverage industry best practices, and to access intelligent analytics.

Since 2008, Beam, Inc., the fourth largest premium spirits company in the world, has been using the Vistaar solution to set and manage segmented prices across their portfolio of products. The result has enabled the Beam pricing team to make informed price recommendations, allowed the sales team to better negotiate with distributors and provided the financial team the ability to monitor and approve all pricing changes. When used in tandem, Beam has captured an additional 2 to 4 points in gross margin.

If you'd like to learn more about how Vistaar helped Beam improve price performance, download the case study or call contact Bryan Gass ( for a demonstration.